Locomotive

A complete overhaul of the interface of an omni-channel business communication tool. Enhancing the user experience of business managing multi-channel communication with their customer.

Company

Locomotive

Industry

Communication

Role

Contract

Year

2024

About the Business

Locomotive is an omni-channel business communication platform based in Paris, France. With four years of operational experience, it empowers businesses — from car dealerships to customer support teams — to streamline conversations across phone, SMS, messaging platforms, reviews, payments, and more, all within a single web application. The product is critical to their clients’ day-to-day operations, making usability and clarity a top priority.

Objective

The task was straightforward, but high-impact: revamp the design of the Locomotive web application with a focus on elevating the user experience. The team wanted to address inconsistencies, eliminate friction in navigation, and most importantly, build a modular and scalable design system that could support new features in the future — even without a full-time designer in the loop.

Solution

I partnered closely with the co-founders and engineering team over the course of two months to deeply understand the product, its users, and internal development workflows. The design overhaul involved:

  • Auditing the existing UI and UX to identify patterns, redundancies, and usability gaps

  • Re-architecting core layouts to prioritize the most-used functions for each user type

  • Creating a responsive interface that works beautifully across desktop and mobile

  • Establishing a scalable component system to future-proof the product and accelerate future development

Despite the product’s complexity, we ensured every screen and interaction felt purposeful, intuitive, and light, never bloated.

Results and Impact

The entire design revamp was delivered on time and on spec. The development team quickly implemented the new design, thanks to the clarity and modularity of the handoff.

Early feedback from internal stakeholders and users has been overwhelmingly positive, with the new UI described as cleaner, faster to navigate, and more cohesive. While full usage metrics are still being gathered post-launch, the foundation laid by this revamp has already made it easier for the team to build new features with confidence.

Note 💬
If you’re a business or hiring manager, this project is summarised and may not have dug into the details you might be looking for. I’d love to share more about any specifics of this project that may relevant to your context process, drop me a message and let’s chat!

Let’s connect

hello@seanyeoh.com

©2024. All rights reserved.

Let’s connect

hello@seanyeoh.com

©2024. All rights reserved.

Let’s connect

hello@seanyeoh.com

©2024. All rights reserved.