description
Encouraging good rider behaviour through reward and incentive
category
Mobility
discipline
UX/UI
For
Final Year Project
Year
2019
Challenge
The rise of dockless shared scooters came quickly. Though, they don’t fare well in cities. In just a few weeks after introduction, we can already the poor scooters burnt, vandalised and thrown into the canal. As part of my electric scooter project, I attempt to design and propose an App that can help the people to be good riders, guided by reward and incentives, an attempt for a behavioural change. To have the shared electric scooters integrating into cities as a sustainable last-mile solution.
Goal
Have an app that encourages good rider behaviour. Make it making it easy, attractive and rewarding to do so.
A reward is the recognition of an effort or achievement. The anticipation of a reward convinces one into taking an action.
- Or be guided to the nearest dock/designated parking area
Riders are encouraged with incentives (discount, score, credit).
Misbehaviours may be reported
Bad parking, vandalism, damaged vehicle, accident can be reported. User may earn points from a successful report or deducted points if reported.
Good behaviours are rewarded
Smart algorithm takes into consideration of every measurable factors, in order to produce a score which would decide the amount of rewards given to the user (discount, credit, cash).